基于营配贯通的营销可视化技术的应用研究Application Research of Marketing Visualization Technology Based on Marketing and Distribution Integration
王长江,沈健,金良峰
WANG Changjiang,SHEN Jian,JIN Liangfeng
摘要(Abstract):
随着信息化技术的发展,各地电力企业相继开展了营配贯通相关工作。浙江省电力公司开展了基于营配贯通的营销可视化技术应用研究,以电网GIS为平台,通过集成营销和生产的多套应用系统,实现了信息的可视化,包括营配资源可视化、用电客户可视化、业扩态势可视化等,为业扩报装、电网规划、用电检查等工作提供信息支撑,同时大力促进了电力企业管理能力的提升和服务水平的提高。
With the development of information technology, power companies have launched related work on marketing and distribution integration. Application research of marketing visualization technology based on marketing and distribution integration in Zhejiang Electric Power Company is grounded on power grid GIS.Through the integration of multiple sets of application system of marketing and production, information visualization is achieved, including visualization of marketing and distribution resources, electric power consumers and business extension trend, which provide information support for business expansion and installation application, grid planning, power consumption examination, and in the meantime it greatly enhances management capability and high-quality service level.
关键词(KeyWords):
营配贯通;GIS;可视化;电力营销;应用
marketing and distribution integration;GIS;visualization;electric power marketing;application
基金项目(Foundation):
作者(Author):
王长江,沈健,金良峰
WANG Changjiang,SHEN Jian,JIN Liangfeng
DOI: 10.19585/j.zjdl.2015.08.015
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